Tourism Kangaroo Island recently held an ‘Understanding China’ workshop in Kingscote.
Sharon Kauppila attended this event on behalf of Business Kangaroo Island and said the workshop provided invaluable information for tourism, retail and service businesses who wanted to understand more about our Chinese visitors and customers.
The resources which have been produced in the form of Service Delivery Guidelines (factsheets) are filled with really useful and ideas, strategies and information which is can be used in your businesses.
These factsheets can be downloaded below, and further information is available on the Tourism SA site.
An excerpt from Tourism SA:
Chinese visitation to Australia has been growing strongly over the past ten years and has seen Australia reach its 2020 goal of one million visitors in March this year – making it the largest and fastest growing of all inbound markets.
For the year ending March 2016, 34,000 Chinese visitors included South Australia in their itinerary, spending $211 million, making it our most valuable international market. Projections suggest that if we maximise the growth of Chinese visitation to South Australia we could attract up to 57,000 visitors by 2020 with associated expenditure of $450 million.
To achieve this potential, it is essential we understand the current Chinese visitor, as well as the likely changes in travel patterns that are to occur over the next five years and look at ways to prepare and deliver the expectations of the market.
The South Australian Tourism Commission in partnership with Fastrak Asian Solutions has produced the report ‘Delivering Quality South Australian Experiences and Infrastructure for Chinese Visitors’ and developed a series of accompanying service delivery guidelines to assist our industry partners in preparing South Australia to meet the expectations and grow visitation from one of the fastest growing markets - China.
Service Delivery Guidelines